What is PPWR?
The Packaging and Packaging Waste Regulation (PPWR) is an EU regulation designed to reduce packaging waste and improve sustainability across the packaging value chain. It sets requirements for packaging to be recyclable, reusable, and made with increasing amounts of recycled content. The PPWR also aims to minimize unnecessary packaging, harmonize rules across EU member states, and support the transition to a circular economy.
The PPWR is valid for all packaging entering the EU, empty or with filling product, making this regulation applicable to all companies with exports to the EU market. Its first regulation regarding hazardous materials will be in effect on August 12th, 2026.
Not meeting the defined obligations will result in market access denial, with monetary penalties from EUR 10,000 up to EUR 200,000 depending on the governmental body imposing the fine. The PPWR is based on the principle of Extended Producer Responsibility, encouraging exporters to the EU market to collaborate with their customers in achieving shared sustainability goals.
Ultimately, the PPWR has 5 key objectives within the European packaging market:
1. Reduce virgin material use
2. Prevent and Reduce packaging waste
3. Make all non-exempt packaging recyclable by 2030
4. Safely increase the use of recycled plastics in packaging
At FPS Flexible Packaging Solutions, we actively ensure compliance to the PPWR through a variety of sustainability initiatives and scalable green solutions for our customers.
Click here to learn more about how FPS complies with the PPWR.
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